#206 | From Business Mentor to Creative Director & Producer: Ramona Oxenbauer on Brand Evolution

What does it really take to evolve your brand? In this episode, I’m joined by Ramona Oxenbauer for an honest conversation about what it means to let go of an identity that has made you successful, and build something even more aligned.

After years of building the well-known Aiming High brand as a business mentor, Ramona made the bold decision to double down on her true genius: creating Netflix-style productions for personal brands.

At the same time, she transitioned her entire business from German to English – a move that required courage, trust, and the willingness to be seen in a completely new way.

In this interview we talk about the emotional side of brand evolution, navigating uncertainty, trusting your own vision, and why your next chapter often asks you to release the version of yourself that once felt "successful."

If you're in the middle of your own brand evolution, this conversation will remind you that reinvention isn't about starting over. It's about becoming more of who you've always been.

Enjoy the conversation 🍸

If this episode resonates with you, I'd love to hear your thoughts. Send me a DM over in Instagram @femalepurpose or leave a comment below – I read them all.

Much love, Nicole

Connect with Ramona:

Instagram @ramona_oxenbauer

Apply to work with Ramona here.

Let's connect:

🔹 Visit me on Instagram @femalepurpose

🔹 Book a 30-minute Clarity Call

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